Why Do Women Spend Less on Fashion After 45?
This is the title from a recent Wall Street Journal article about how statistics indicate that women spend much less on their wardrobe after the age of 45. It poses the question:
"Why would a woman’s enthusiasm for fashion slow just as her household income is reaching its highest level and her career and social requirements are at their most demanding?"
I think for many women that I consult with, "enthusiasm for fashion" is not a realistic way to describe what is happening for them. I find the fashion savvy woman who knows her style doesn't need to buy as much if she has learned to buy well. Your 20's and 30's are where most make mistakes, confusing fashion and trend with style and not having a personal sense of what looks best on you as well as what suits your lifestyle.
As a seasoned wardrobe professional, many of my first time clients' closets are full of outdated trendy items that are waiting for a revival. In my experience, clothes that are too fashion-oriented go out of style long before they wear out.
In contrast, many of my longtime clients now have closets that focus on their unique personal style, they don't have a need to buy as much because together we have built a strong "core wardrobe" of functional pieces and developed a schedule of wardrobe assessments to keep their closet uncluttered and full of pieces that fit well and work for their lifestyle. The result is that there isn't a need to buy a new wardrobe every year, just to buy key pieces that have meaning and will be worn more than once and in different ways and combinations, for me, this is what personal style is really all about.